“Supremeはスタイルを広めると同時に、思想や情報も広める。カルチャーこそが、そのビジネス。生きる、そして遊ぶというアートを実践するブランドがSupremeだ。”
-グレン・オブライエン
“Supremeはとにかくサイコーだったし偉大だった。人種も関係ないし、金も問題じゃなかった。みんながひとつの色になって、その色こそが個性だった。店で働いているやつもいたし、店にたむろするやつもいた。なかには店に住んでるやつまでいた。いろんなエピソードやスケートの技やスタイルが人から人へと伝えられ、言葉も街もいろんな地区の訛りが飛び交ってた。”
-エーロン・ボンダロフ
2010年に刊行された「Supreme」のブランド・ブックが入荷しました。日本語訳の冊子付き（写真下）。
上に引いたエーロン・ボンダロフによる前書きはこう続きます。「とはいえこのSupremeという「ソーシャルクラブ」はそんなに開放的じゃなかったし、態度はえらく高圧的だった」。この言葉を頭のどこかに置いておきながら、この本を丹念に眺めれば、このブランドの特異さをひも解くヒントが見つかるのかもしれません。ジェームス・ジャビアはプロダクト（道具）ではなく、コンセプト（概念）となるキャンバスをつくったのでは・・・と、ボクは読みました。
***
About This Book
The first monograph on the iconic independent New York street fashion label Supreme.
In April 1994, Supreme opened its doors on Lafayette Street in downtown Manhattan and became the home of New York City skate culture. Challenging the dominance of the established Wes Coast skater scene and the new conservatism of 1990s New York, Supreme defined the aesthetic of an era of rebellious cool that reached from skaters to fashionistas and hip hop heads.
Over the last sixteen years, the brand has stayed true to its roots while collaborating with some of the most groundbreaking artists and designers of its generation, and with stores in Los Angeles and Japan has become an international icon of independent counter-cultural style.
This definitive monograph - with written contributions from contrasting arbiters of style, Aaron Bondaroff and Glenn O'Brien, and including an interview between founder James Jebbia and the artist KAWS - brings together the disparate elements of the brand's output, from legendary advertising campaigns to especially commissioned skateboard designs, photographs, and artworks, and a comprehensive index of their products to date.
Including collaborations with Jeff Koons, Richard Prince, Damien Hirst, Public Enemy, Lou Reed, and Futura 2000 among many others, this richly illustrated book is a survey of sixteen years of contemporary street fashion and culture reflected in the pioneering work of one of New York's most influential independent labels.
In April 1994, Supreme opened its doors on Lafayette Street in downtown Manhattan and became the home of New York City skate culture. Challenging the dominance of the established Wes Coast skater scene and the new conservatism of 1990s New York, Supreme defined the aesthetic of an era of rebellious cool that reached from skaters to fashionistas and hip hop heads.
Over the last sixteen years, the brand has stayed true to its roots while collaborating with some of the most groundbreaking artists and designers of its generation, and with stores in Los Angeles and Japan has become an international icon of independent counter-cultural style.
This definitive monograph - with written contributions from contrasting arbiters of style, Aaron Bondaroff and Glenn O'Brien, and including an interview between founder James Jebbia and the artist KAWS - brings together the disparate elements of the brand's output, from legendary advertising campaigns to especially commissioned skateboard designs, photographs, and artworks, and a comprehensive index of their products to date.
Including collaborations with Jeff Koons, Richard Prince, Damien Hirst, Public Enemy, Lou Reed, and Futura 2000 among many others, this richly illustrated book is a survey of sixteen years of contemporary street fashion and culture reflected in the pioneering work of one of New York's most influential independent labels.
0 件のコメント:
コメントを投稿